IT Cosmetics Lash Blowout Mascara and Full Face of IT Demo

 I have a new holy grail mascara! The Lash Blowout Mascara from IT Cosmetics x Drybar blew my mind at first use. Continue on for why I love it, plus a full demo/tutorial video using all IT Cosmetic products!

If you are a regular around here, (thank you) you know I LOVE IT Cosmetics. Their new releases are consistently fantastic for me and I love how everything is infused with skincare. Being a fan of their other mascaras, Hello Lashes, SuperHero and Tightline, I couldn't wait to get their latest innovation. I pre-ordered it off QVC since they sell 2 tubes for just a few dollars more than other stores are selling one.

As soon as I heard that IT collabed with Drybar, a hair care company for this launch, it just made so much sense! Lashes are hair too, so getting a hair care brand to infuse a mascara with hair care ingedients, such as biotin, just makes so much sense.

Here is more information about the new mascara:

As mentioned before, I LOVE this mascara! The biggest thing for me is it makes my lashes look longer and thicker without needing to layer an eyelash primer underneath, I almost always use an eyelash primer for that reason and honestly didn't feel the need with Lash Blowout! That saves money and time. Speaking of time, usually applying mascara is one of the longest parts of my makeup routine, but with this formula I can apply it quicker than any other mascara I ever tried. I also love that it doesn't clump, lasts all day without smudging or flaking and doesn't bother my super sensitive eyeballs.

The component is adorable. It is designed to look like one of the signature drybar brushes. The spoolie is unique in how it mimics a drybar brush with spheres on the end to grab ahold of every single lash. When I first saw the spoolie, I was a little nervous because I usually like thinner brushes or silicone comb like ones, but this is perfect. I'm able to get down to the base of my lashes, wiggle it and brush through my lashes root to tip with ease without making a mess.

I think the before and after of my lashes with this formula speak volumes. I didn't even line my upper waterline with liner or find the need to!!


(products mentioned in YouTube caption)

Overall, I am LOVING the new Lash Blowout Mascara from IT Cosmetics!! It saves me time, treats my lashes with haircare ingredients and lasts for me all day.

Get it HERE at QVC in a duo for a few bucks more than one alone elsewhere!

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disclaimer: product purchased by me. no monetary compensation received. not endorsed or sponsored.  all thoughts are my own, honest opinions as always. 


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